Norton's Pastrami & Deli offers a classic deli experience with a diverse sandwich menu spotlighting their acclaimed pastrami and Reuben. Guests enjoy a casual setting with quick, friendly service and options for dine-in, takeout, and delivery.
What to Expect:
🥪 Classic pastrami and Reuben sandwiches
🌭 Variety of hot dogs and salads
🛎️ Friendly, efficient counter service
🛍️ Takeout and delivery options available
Important Information:
Parking: Free street and paid parking nearby
Cash and major credit/debit payments accepted
Reservations: Not accepted; walk-ins only
Highly recommended for lunch and casual bites in Santa Barbara Downtown.
Haley's Pick 🍽️
You probably know her as @milehighandhungry. Each week, Haley shares the one place she’s obsessed with right now. From hidden gems to hot new openings, if she picks it, it’s worth the hype.
Haley's Review of Riot BBQ
Riot BBQ on South Delaware feels like a backyard cookout run by a Top Chef, because it is. Chef Manny Barella and pitmaster Patrick Klaiber have teamed up to blend Monterrey flavors with Texas-style smoke, and the results are seriously craveable.
The brisket steals the show: tender, deeply smoky, and finished with Barella’s bold spice rub. Get it solo or wrapped in buttery Raquelita tortillas. The pulled pork brings heat with ancho, guajillo, and morita chiles, and the al pastor ribs are sticky, sweet, and slightly charred in all the right ways.
Even the sides are insanely good! Think crunchy pepita-macha slaw and banana pudding served in a jar that tastes just like childhood (but better). Every bite feels intentional.
It’s barbecue with heart, history, and just the right amount of heat. Riot BBQ isn’t just a meal, it’s a moment worth lining up for.
– Haley @milehighandhungry
📍 Local Insights
🥪 Signature Pastrami: The pastrami and Reuben sandwiches are crowd favorites, often recommended to try first.
🕙 Weekday Lunch Spot: Best visited Mon-Wed or Fri-Sat before 1 PM to avoid peak lunch crowd and enjoy speedy service.
🚗 Parking Tips: Free street parking is available but limited; consider nearby paid lots for convenience.
🌱 Vegetarian Options: Some salads and vegetarian sandwiches provide tasty alternatives for non-meat eaters.
Review Sentiment
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Based on the 50 most recent Google reviews
Norton's Pastrami & Deli is celebrated for its outstanding pastrami sandwiches and Reubens, praised for fresh, flavorful meat and generous portions. Visitors consistently highlight quick service and a welcoming atmosphere. Some note the small dining space and occasional pricing concerns, while negative feedback on some items like Philly cheesesteak is sparse but present.
Last updated on
January 9th, 2026
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What You'll Find
Pastrami Sandwich, Pastrami Reuben, Corned Beef, Onion Rings, Hot Dog, Cheese Fries, Salads, Rye Bread, Italian Sub, Roast Beef Melt, Tuna Melt
